What #NewMe means
A slogan that captures the essence of Notino and our amazing Notino People. It's the feeling you get from the company just by reading the advert or social media captions. Because here you are constantly learning, trying new things, new projects and transforming into a new and (professionally) better version of yourself. Everyone here is supported in what they want to achieve, what they want to change, improve and innovate. With each new challenge, obstacle and mistake overcome, our experience and skills expand. And the ability to adapt to change.
#NewRole? #NewMe!
#NewClient? #NewMe!
#NewChallenge? #NewMe!
Why shout it to the world?
EVP is unique to each company. It's as unique to us as a company logo, colors, or even ambassadors. It can be slightly tweaked or refreshed, but the core message remains the same. It's based on the reality of Notin's everyday life. And why do we need to get the EVP out to as many people as possible? Because it lets candidates and your future colleagues know exactly what they can expect from us. They will know how to work, live and function in the Notino universe (YOUniversity). And that's exactly what we want! To be recognized not only by our logo, but also by our company culture. Change is the only certainty? For us, yes. So let's not be afraid to say it outright and present it to the world. Do we discourage people who have great performance and success but can't handle change and don't want to learn anything new? Probably. And that's our goal, because that person would not be happy with us in the long run. We'd be wasting our time and his.
Megaboards are not enough!
One of the ideas behind our EVP is that we see in people not only their current value, but also their potential for growth. And it was this idea that guided us in developing a major outdoor campaign to promote recruitment and EVP. We selected three colleagues whose stories at Notin embody the idea of EVP and made them the faces of the campaign. We took beautiful photos with them in our studios in Zlín and during February and March you could meet Markéta Zvolská, Mário Molčan and Barča Doležalová on the streets of Brno. And not only in the streets, but also on the megaboards at Vaňkovka.
But that was not enough for us, so we decided to promote it on our social networks. We appeared in a Forbes supplement and had a print and online article where we showed that Notino is a cool employer for Gen Z as well. Working with Welcome to the jungle, we had a campaign running on IG and FB in addition to our own coverage. At all our spring events, we cheerfully handed out flyers with the campaign visuals and through our models' stories, we connected more closely with potential candidates across their career seniority. The expansion of our EVP was also supported by our other partner, KC MUNI. Many Brno students were thus able to read, listen to or see under the hood of Notino and learn that even graduates have a chance with us and we can develop their potential.
And what else?
The results and feedback on the campaign have been almost exclusively positive, which makes us really happy. We've also confirmed that our internal colleagues' sharing on their personal social networks has had the biggest impact and we'll definitely continue to work with this in the future. We've been tracking specific results and impact on an ongoing basis, and we have yet to validate our Emloyer brand awarness with a large external survey in the fall.
Creating and embedding EVP is a long haul, so of course EVP will be with us for a long time, not just in ads, career pages and social media content, but physically as well. In fact, the printed tarpaulins from the two megaboards are ours once the campaign is over. And to make sure they don't stay in storage, we decided to up-cycle them and give them a new life. In collaboration with Navzdory, we created waterproof backpacks and laptop sleeves that are made from these sails. That's why each piece is unique in its print. There are only a limited number of backpacks, so we can't give them away to all of you, even though we would like to. However, they will be used as special prizes for internal competitions, so everyone will have a chance to win a backpack.
The value of #WinningAsAteam has been with us throughout the campaign and we want to thank all of our colleagues who participated in the campaign. Especially the Graphic, Brand and Social team who supported and helped us during the preparation and implementation.
Thanks and we look forward to further cooperation.
